PKN
📍 London · open to relocating too

I build brands
that punch above
their weight.

Marketing grad with almost two years of real FMCG experience in Dubai and London. Not textbook stuff. Actual retail accounts, actual activations, actual decisions that made it onto real shelves.

Check my LinkedIn ↗ Let's talk
20+
retail accounts
7
brands managed
1000+
touchpoints/quarter
🎯 Brand Ambassador · Unrooted Drinks
📦 Brand Executive · Multiplex Intl
🎓 MSc Marketing, Kingston · Merit
🌱 Ribena rebrand, my capstone baby
why hire me

Three reasons, no fluff.

🎓

I've already done the job

Most grads show up with frameworks and zero scars. I managed real multi brand portfolios and made real commercial calls before I ever sat in a lecture hall. The MSc sharpened my thinking. The job made it real.

🚚

Supply chain brain, brand heart

My logistics degree means I get the whole journey, brief to shelf. I catch fulfilment problems early, cut asset delays, and talk to sales teams in language they actually use. Most brand people can't do that. I can.

⚡

I think like a challenger brand

Every brand I've touched had to punch above its weight. Small budgets, scrappy launches, creative activations on a shoestring. That's not a limitation I worked around. That's the exact skill set I built.

the receipts

Where I've actually delivered.

Tap any role to open it up. I promise it's worth the click.

Brand Ambassador
Unrooted Drinks, London
Aug 2025 to Jan 2026
+
1,000+ touchpoints a quarter, 48 hour insight turnaround, new stockists won across London.
  • Delivered over 1,000 direct consumer touchpoints per quarter by running end to end sampling activations across Greater London, driving trial and first purchase for an emerging FMCG drinks brand.
  • Got consumer insight turnaround down to 48 hours by gathering structured shopper feedback on site and turning it into reports the brand team could actually act on, fast.
  • Grew retail distribution by pitching the range to new stockists and winning back lapsed accounts, genuinely expanding the brand's footprint across London.
  • Kept brand presentation tight across every activation by checking materials against guidelines every single time, even when running multiple campaigns at once.
Brand Executive
Multiplex International, Dubai
Dec 2023 to Aug 2024
+
Ran a 7 brand portfolio across 20+ accounts. Cut asset delays by 30%.
  • Managed brand execution across seven brands, including Carmex and Dr Teal's, running retail activations, POS deployment and in store promos across 20+ retail accounts.
  • Wrote the positioning brief for a two SKU product launch after a full shelf analysis across eight retail accounts, directly shaping pricing and placement strategy.
  • Cut last minute asset requests by 30% by building a shared planning calendar that sales, merchandising and agency partners all worked from.
  • Spotted three whitespace opportunities in personal care through category analysis across five categories, findings went straight to senior management and shaped where they invested next.
Logistics Coordinator
Multiplex International, Dubai
Jun 2023 to Nov 2023
+
Zero stockouts across two promo peaks. 15+ SKUs tracked weekly.
  • Prevented stockouts during two peak promo periods by watching inbound shipments and flagging fulfilment risk at least five days ahead, keeping shelves stocked across key accounts.
  • Built weekly inventory trackers in Excel across 15+ SKUs so the commercial team could make faster calls on replenishment and promo timing.
  • Helped sharpen demand planning by digging into six months of sales data to spot seasonal patterns before a major campaign.
Online Sales Executive
Al Safeer Group, Dubai (Internship)
Jun 2020 to Sep 2020
+
98%+ listing accuracy, every SKU, every week.
  • Kept listing accuracy above 98% across every active SKU through weekly audits of pricing, content and product info across ecommerce platforms.
  • Improved search ranking for several priority SKUs by spotting underperforming listings and fixing the content and pricing.
the classroom bit

Where I studied.

MSc Marketing & Brand Management ✦ Merit
Kingston University, London
Jan 2025 to Jan 2026

Covered brand strategy, consumer behaviour, digital analytics, integrated comms and NPD. Capstone: a full visual rebrand of Ribena called "From Nostalgia to Now."

Pre Masters in Business & Management
Kingston University, London
Sep 2024 to Dec 2024
BA Supply Chain & Logistics
Middlesex University, Dubai
Sep 2020 to May 2023

The operational brain behind every brand decision I make.

show don't tell

The work that proves it.

MSc capstonebrand strategy

From Nostalgia to Now

A full strategic rebrand of Ribena, built to actually win with 18 to 30 year olds. The hard part was keeping the heritage without feeling like your mum's drink. Covered consumer research, competitor mapping, a whole new visual identity and a launch comms plan.

brand repositioningconsumer insightvisual identityGTM strategymarket research
🏆 Merit grade, and the LinkedIn post pulled unprompted DMs from actual Suntory brand team members. Nobody asked me to post it.
shopper marketingretail growth

Unrooted Drinks, the London activation run

Ran the whole consumer activation programme across Greater London for Unrooted. Asset logistics, staffing briefs, on site execution, all of it. Built a proper feedback loop that turned real time customer chat into insight reports within 48 hours. Also just started scouting new stockists on my own because I noticed we needed more.

shopper marketingconsumer insightretail developmentbrand compliance
1,000+
touchpoints/qtr
48h
insight turnaround
multi
concurrent campaigns
London
footprint growth
the toolkit

What I actually bring.

Brand & Marketing

Brand strategyShopper marketingRetail activationIMCNPD support

Commercial & Analytical

Category mgmtCompetitor analysisDemand forecastingSKU trackingSales reporting

Tools & Tech

Excel (advanced)PowerPointCRM systemsPOS softwareDigital analytics

Soft Skills

Stakeholder mgmtCross functional collabProject managementDetail obsessedSelf starter
flex zone

Numbers that actually matter.

✉️

Suntory came to me. Posted my Ribena rebrand on LinkedIn, their brand team reached out unprompted. No cold outreach, the work just did its thing.

📉

30% fewer last minute panics. Built a shared planning calendar that sales, merchandising and agencies all actually used.

🔍

3 whitespace gaps found. Category analysis surfaced opportunities that shaped where investment went next.

🛡️

Zero stockouts, two peaks. Flagged fulfilment risks early enough that nothing ever hit empty shelves.

📦

2 SKU launches supported. Shelf audits across multiple accounts shaped go to market pricing and placement.

🎓

MSc Merit, Kingston. Came in with real FMCG scars, left with the strategic layer to match.

people said nice things

Don't just take my word for it.

"I had the pleasure of supervising Pratham during his time as a Brand Intern, and he proved to be a reliable, hardworking, and detail oriented team member. He supported the brand team with monthly performance reports across multiple brands, conducted brand analysis including mapping and gap identification, and assisted with data comparisons to drive clearer insights. He also contributed effectively to creating structured and impactful presentations for internal use. Pratham consistently demonstrated a strong work ethic, analytical thinking, and a willingness to learn. He handled responsibilities with maturity and was dependable in meeting timelines and expectations. I'm confident he will be a valuable asset to any team he joins."
Abhishek Srivastava, Brand Supervisor at Multiplex International
"Pratham is incredibly enthusiastic, eager to learn, and has an excellent sense of humour, a pleasure to have in the classroom. I'm certain he would be an asset to any team that hires him."
Hannah Silverstein, Brand Strategist & Lecturer at Kingston University
where I'm headed

The long game.

now

Brand or Marketing Executive

Somewhere I can own campaigns from brief to execution and actually see what happens next. FMCG or a founder led brand, fast moving, real work.

→
1 to 2 years

Assistant Brand Manager

More ownership of brand planning and stakeholder relationships, deeper into the commercial and strategic side.

→
3 to 5 years

Brand Manager

Running a brand or sub brand with full P&L ownership, leading agency partners, shaping innovation for a category I actually care about.

→
long term

Head of Brand or Founding CMO

Building challenger brand strategy from the ground up, inside a fast scaling FMCG business or as an early hire somewhere doing something genuinely different.